A short 1 min 30 second video demonstration of how Telstra Mobile Codes (QR codes) work in a real life application - in this case two young people purchase tickets to a Shannon Noll concert via their mobile phone.
www.thevoiceofthestreet.com have created a platform that enables street artists to get in contact with the observers of their work, simple and anonymous -- by using cellphones. On the website, the artists receive a personalized QR Code, with which, he can identify his work.
B3OK caption:an open organization of knowledge ~ globally weaving together the digital, physical, and mobile worlds ~ extending the knowledge delivery possibilities and power of physical objects, physical locations, people, and social knowledge networks worldwide.
Worlds First 2-view QR Code Printed on LenBB Lenticular. Video demonstrates how a single lenticular sign can store two QR codes. The first QR Code stores a sales message and the second stores a web site address.
Lunar development explaining QR code technology and its possible applications including billboards, magazines, linking the phisical world to a virtual world etc. Includes a demonstration on how QR code scanning works. Mentions that over 85% of advertising agencies in Japan are using this technology.
Japanese commercial Ntt docomo cell phones showing one example of the use of QR Codes in a commercial environment. Three Japanese girls are confused about the QR code until a couple come along, scan the code and are presented with a 5th anniversary sale message on their phone.
Related: Luxury retailer Ralph Lauren Corp has embraced QR Code technology by recently launching a mobile commerce website in tandem with print advertising, mailers and store windows using QR codes to drive tech savvy consumers to their new site. See our article on Ralph Lauren QR Codes here.